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Need More Customers? Start Working with an NJ Website Design Company!

Posted by on Sep 10, 2014 in Industry News | 0 comments

Small business owners in New Jersey are getting more optimistic about their future. New Jersey 101.5 FM recently discussed the third quarter survey carried out by Wells Fargo Business Banking, saying that the state’s Small Business Index score rose to a positive 49 in July; two points higher than in April. Jane Navarria, Wells Fargo bank manager for New Jersey, can attest to this improvement because business owners find it easier to obtain credit, although the survey also highlighted other issues that small businesses still encounter: The survey also found the number one concern among small business owners is attracting customers.  They also have concerns about government regulations. Another finding was that businesses are increasingly using technology in different ways. “They’re using mobile, working from their personal computers, from tablets.  Businesses really are adopting social media practices.  Companies are increasingly trying to market and promote their businesses – build their online reputations, even advertising,” Navarria said. In this day and age, the Internet is the best medium that small businesses can use to attract customers. It is also the most practical choice, particularly in New Jersey because at least 87.8 percent of the state’s population are using this technology right now. However, internet marketing requires a lot of time and technical knowhow to pull off; things that small businesses usually don’t have in abundance. Luckily for them, companies like East Coast Mobile Apps can provide them with the latest in search engine optimization and website design in NJ; the foundation for all internet marketing campaigns today. Web design is important for marketing because it influences how online users spend their time on a particular website. If a site is designed to be attractive and convenient to use, then people are more likely to stay on the site rather than browse elsewhere. The term ‘web design’ actually covers everything from text fonts and layout, to formatting and mobile-friendliness. The latter is an especially important factor to consider, given that 40 percent of all online users in the world access the Internet through their mobile phones. Search engine optimization or SEO, meanwhile, is a lot more complicated because it aims to improve a particular website’s standing with search engines like Google. To do this, a company that specializes in search engine optimization in NJ must modify the website’s contents to become more original, informative, and relevant. The modification is done to both the written content and the coding, something that requires deeper familiarization with how websites work. Fortunately, internet marketing companies that provide these services aren’t hard to find. With SEO and proper web design, small businesses in New Jersey will even have more reasons to be optimistic about their future. (Source: Growing optimism among NJ small business owners, New Jersey 101.5 FM, August 18,...

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You Need Professional Help. Get our Free Pro Consultation Worth $1000

Posted by on Aug 29, 2014 in Video | 0 comments

You Need Professional Help.  Get our Free Pro Consultation Worth $1000

You need professional help! You want to get more customers. You want to increase your sales. You want to expand your brand. And you want to grow your business. You have heard of many success stories about those who ventured into online marketing and you definitely want a piece of the action. But you don’t know where to start. Like many others you may be clueless at this point—scared, or overly hesitant. Well, before anything else, you need Professional Consulting with Comprehensive Research, and an in-depth Online Marketing Services Blueprint. Never heard of this before? We’re not really surprised—because agencies that do this are a rare breed. There are hundreds of online marketing companies talking to you but you do not know who to trust. Possibly you have been burned before and now you’re extra careful. Well, many business owners like you share the same hesitation. It is because not many online marketing companies are really serious about looking into your business with thorough online marketing research and analysis. Without in-depth research and analysis, and without a properly aligned marketing strategy for your business, any online marketing campaign is bound to fail. And of course, you do not want to fail. You do not want to waste your hard-earned money. You do not want to waste your time. You want every minute and every little effort put into your campaign to build your marketing and business goals. So what do you do? Go for companies that see the bigger picture and align themselves with your goals. Go for the ones who really make an effort to research and analyze your target market, your brand, your past marketing campaigns, your competitors, and your industry. They will ask who your customers are: Go for companies that have strong marketing sense! Go with us! We will examine your website, your online presence, as well as your rankings and keywords. We will perform for you: Search Query Research – what are people typing into the search engines to find you? Search Query Traffic Analysis – how many times have people searched for you? Competition Analysis – analyzing over 10,000 web pages of your competition Website Ranking Analysis for your website – where do you show up in the search engines? Online Presence Analysis – what directories and social media accounts do you have? Website Technical Analysis – is your website search engine compliant? You need a marketing company with strong technical online marketing knowledge! After completing extensive analysis, we will come back with comprehensive reports, as well as an online marketing services blueprint with the services, timetable, and marketing budget required to accomplish your business objectives: We are ready to execute for you! Why do other marketing companies try to throw you into a marketing campaign right away!? Because they are not willing to do the ground work required to ensure a successful marketing campaign. The industry average for such a consultation is $1000, and most clients are not willing to pay this much before launching a marketing campaign. Here’s the thing. Our mission is to help business owners become competitive, expand their brands, and grow their companies. Seeing businesses succeed with our help is our passion. We only want to market for you if we are confident we can HELP YOU SUCCEED!...

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Free Pro Consultation Worth $1000 with Competition Analysis Reports, and an Online Marketing Services Blueprint

Posted by on Aug 15, 2014 in Newsletter | 0 comments

You understand that a strong online marketing strategy is vital to success in an increasingly diversified and competitive marketplace. You want to capture more leads and convert them into clients; you want to increase your sales and earn bigger profits. Just as importantly, you want to expand your brands and grow your businesses. However, many small and medium-sized businesses lack the expertise and resources to develop and implement dynamic online marketing strategies. Additionally, with the emergence of new digital marketing channels and the accelerated pace of mobile and tablet adoption, you may be more confused than ever when it comes to developing the right marketing strategies that will meet their business goals. You have a concrete need—and that’s where we can help you by providing valuable assistance as an online marketing consultant. We offer you a suite of services that no other marketing company or consultant is offering—professional consultation with comprehensive research and analysis reports, and an in-depth online marketing services blueprint. We offer you a consultation session that will blow your mind—we will research and analyze your target market, your brand, your past marketing campaigns, your competitors, and your industry. We will scrutinize your online presence by examining your website, your rankings, and keywords. We will show you how you’re faring next to your competitors. Show you the bigger picture. We will provide you with a proposal that aligns with your business goals, your target market, and your industry. We will provide you with the online marketing services blueprint—together with the services required and the timetable—as well as a well-justified marketing budget. To sweeten the deal, we offer you the consulting, research, and analysis reports—as well as the comprehensive online marketing blueprint—for free! Don’t forget to mention that this suite of services is worth $1000. Call or email us for a free consultation...

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Establish an Optimal Marketing Budget for Your Business with Our Pro Consultation Services

Posted by on Aug 15, 2014 in Infographics | 0 comments

Developing a dynamic and cohesive marketing strategy has become essential for you if you want to profit in today’s competitive marketplace. Online marketing introduces and promotes products and services to your potential customers. Without the implementation of dynamic online marketing strategies, your potential customers will not learn about your products and services, and your business growth will be impeded. While some business owners believe that they don’t need to implement strong digital marketing strategies to be successful (with some maintaining and even growing their revenues without a coherent digital marketing strategy), their customers are increasingly turning to the Internet to help themselves with their buying decisions. Furthermore, with the increase in mobile adoption, more and more consumers are using their mobile devices to help them with their buying decisions. If you want to profit in today’s marketplace, you need to develop and implement strong multi-device and cross-channel digital marketing strategies to effectively reach their potential and existing customers. How Much Budget Should You Allocate to Your Marketing? As a general rule of thumb, new businesses are advised to invest at least 10% of their gross annual income into a strategic marketing action plan that covers appropriate online, print, and networking initiatives. However, Entrepreneur magazine advises businesses that want to advance their objectives and sales to invest more time and money into their strategic marketing action plan—as much as 20-30% of their anticipated annual gross revenues, particularly if they are introducing new products or services. These figures, of course, aren’t set in stone. According to the U.S. Small Business Administration, small businesses with revenues of less than $5 million should allocate between 7-8% of their revenues to marketing. This allocated budget should be split between brand development costs and the costs of promoting the business. The U.S. Small Business Administration states that a small business’s allocated marketing budget should also take into account the business’s industry, the size of the business, and its growth stage. How the marketing budget is spent is equally important, and the budget should be used to outline the costs of the business’s marketing goals within a certain time period. Your Competitors are Increasing their Marketing Budget in 2014 As the economy continues to recover, more and more marketers are stating that they’ll be increasing their marketing budgets this year to fuel business growth. According to the fifth annual Marketing Budgets Report, which was published by Econsultancy and sponsored by Responsys, 60% of client-side respondents say their companies are increasing their overall marketing budgets for 2014—which is significantly higher compared to 54% in 2013 and 45% in 2012. Forty- four percent of supply-side respondents say their clients are increasing their overall marketing budgets this year—up from 39% in 2013 and 30% in 2012. As for digital marketing budgets, the number of companies increasing their spending has been remarkably consistent since 2009, and is 71% this year. Digital budgets have largely been insulated from spending cuts as more companies focus on their digital channels to drive business growth, as well as leads and sales conversions. Meanwhile, only 20% of companies are planning to increase their traditional (offline) marketing budgets over the next year, with 55% of companies planning to keep their traditional (offline) marketing budgets the same over the next year. Your Competitors are Focusing on Acquisition...

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Sure, your website looks nice… but are you even sure that it is actually getting traffic? Do you have traffic metrics installed on your website at all?

Posted by on Jul 24, 2014 in Video | 0 comments

Ignorance is bliss, some say. Sure, your website looks nice… but are you even sure that it is actually getting traffic? Do you have traffic metrics installed on your website at all? Perhaps you have tried this a few times before but ended up with a big headache because you found it too complicated and confusing. You never had anyone to explain to you how to use it. This is a very big problem. Ignorance is bliss, some say. But I’m sure that you are itching to know what’s going on with your website, rankings and traffic. Wouldn’t you like to know how much traffic you are getting from the major search engines: Google, Bing and Yahoo? Wouldn’t you like to know what search queries people type in search engines that display your website in the search results? Wouldn’t you like to know how your web pages are performing? If you have no way of knowing these things, then you have no idea what pages on your website are getting high or low rankings, what pages are getting the most or the least amount of traffic—and therefore you have no idea what content and pages should be optimized. Referral Traffic Wouldn’t you like to know how much traffic you are getting from external web sites? If you have no way of knowing this, then you have no idea how much traffic you are getting from online directories you have listed your business and website on. You have no idea if you are getting additional traffic from other external sources. Social Traffic Wouldn’t you like to know how much traffic you are getting from social media? If you have no way of knowing this, then you have no idea if your social media accounts are bringing traffic to your web site. Is LinkedIn, Facebook, or Twitter marketing working for you? What should you do more, what should you improve on? You don’t know. Paid Traffic Wouldn’t you like to know if your online advertisements are getting traffic? If you have no way of knowing this, then you have no idea if the money you have invested in paid advertising is paying off for you. Do you want to continue to spend blindly on online advertising? Direct Traffic Wouldn’t you like to know how much direct traffic you are getting? If you have no way of knowing this, then you have no idea if your print ads in newspapers and magazines, as well as you brochures, flyers where you put your web address on are actually bringing traffic to your website. Are you wasting your money on traditional advertising, or is it working for you? You don’t know. On the other hand, if you are not running any traditional advertising campaign, then your direct traffic is the result of your online marketing campaigns. People have clicked a link leading to your website on a search engine result, on a blog post or blog comment, on a local directory, on a social media profile or post, or on a promo link. You made such an impact on them when they were browsing your website—with your awesome content, articles, and videos; your attractive promos; as well as your overall branding—that they’ve returned to your website by directly typing your website address. They may...

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How to Measure your Brand Expansion through Online Presence Tracking and Traffic Metrics?

Posted by on Jul 22, 2014 in Newsletter | 0 comments

Do You Know if You are Getting Enough Brand Exposure? How would you know if your online marketing efforts, such as SEO, are helping to boost your brand? We all know that results from an SEO campaign takes time. But we also know that there are additional benefits to doing SEO – not just search engine rankings. And this is the same for other digital marketing services. There is a much more significant and long-term benefit to doing SEO, Local Buzz, Social Media Optimization, Pay per Click Advertising, Retargeting, Online Reputation Management, among many other online marketing services. The problem is, how do we measure that benefit? And what is that benefit? Hmmm. You are Not Alone. Thousands and thousands of business owners are in the dark when it comes to measuring brand performance. Brand exposure, recognition, recall, and reputation— these are factors that translate to direct website visitors, returning visitors, customers, and loyal customers. Without a way of measuring this, you will have no idea how much brand expansion you are achieving through your online marketing efforts. You are in a Constant Race Against your Competitors for Brand Preference and Loyalty. Momentarily slowing down your online marketing efforts could mean your competitors overtaking you and eating their dust. Do you want your competitors to win the customers that should have been yours? And this is all because you didn’t have a clearer map of the race? Unless you can see the bigger picture, you may miss opportunities to ramp up your campaigns and exploit avenues where your brand is more effective at connecting with your potential customers. You may miss the momentum of your brand expansion if you even decide to put a campaign on hold because you think it’s not performing as expected. As a result, instead of growing your brand and sales exponentially, you may see them start to plateau. You may see them starting to slow down or decline. And when you decide to start again, your competitors may have already taken your place in your customers’ hearts and minds. Let me explain. The more you expose your brand online, the stronger it gets. And the more you pick up momentum for brand reach expansion. In a racetrack, the faster and smoother you go (without stepping on the brakes unnecessarily), the more you are racing efficiently. You cover more track for every drop of fuel you burn than anybody else in the race. Where is Your Brand Heading? You Need to See the Bigger Picture. You need to see your brand’s performance with an effective presence tracking and website traffic metrics that we provide. You need to see how much your brand has been moving and expanding across the online world. What do you need to see? Here are the basics: Referral Traffic Social Traffic Search Queries Direct Traffic Referral Traffic If your website gets a lot of referral traffic, this means that people are reaching your website via external websites that link to yours. Where does referral traffic come from? You could be getting this traffic from online directories your website is listed on. Referral traffic could also come from national or regional news sites, or news sites in your industry that have picked up your press releases or content and have placed links...

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Invest in Your Online Marketing the Smart Way by Tracking and Measuring Your Online Presence, Rankings, and Traffic

Posted by on Jul 22, 2014 in Infographics | 0 comments

Sure, you’ve invested a considerable amount of money into your online marketing campaigns, and you’re beginning to see positive results. On the other hand, are you actively tracking and measuring your online presence, rankings, and traffic? Without an accurate presence tracking and traffic metrics system that sources, aggregates, and displays vital data, you won’t be able to gain valuable insight that will enable you to optimize your website for maximum lead and sales conversion and enhanced ROI. See our Infographic: Interested in discovering the benefits to using a dynamic presence tracking and traffic metrics system? Then read on! Gain Insight into Your Organic/Search Engine Traffic How much organic traffic are you getting from the major search engines—Google, Bing, and Yahoo? Is your organic traffic growing or has it plateaued? If you cannot answer these questions, then you’re not seeing the bigger picture! Monitoring your organic search engine traffic is vital to the continued optimization of your business website and the success of your online marketing campaign. Without organic search engine traffic data, you wouldn’t know how much traffic your website is getting from the major search engines. Gain Access to Your Search Query & Keyword Data Do you know what search queries and keywords people have typed into search engines that displayed your website in the search results? Without an advanced presence tracking and traffic metrics system, you wouldn’t have access to your search query and keyword data, and your SEO efforts will suffer. Neither would you know the average position of your website in the search engines for each search query, what pages on your website are getting high or low rankings, or what pages are getting the most or least amount of traffic. Therefore, you’ll have no idea what content and pages should be optimized. In other words, without organic search engine traffic data, you wouldn’t be able to objectively determine if the time, money, and effort you’ve invested into your web pages is paying off or if they were completely wasted. Get the Lowdown on Your Website’s Rankings, Impressions, Clicks, & CTR Do you know the overall performance of your web pages? Do you know the exact web pages that get displayed and visited after coming up in the search results for different queries? Do you know what the average position of each of your web pages is? Studies show that the first organic result on the first page of Google’s SERPs has an average click-through rate (CTR) of 17.16%. The second organic result has an average CTR of 9.94%, with the third managing an average CTR of 7.64%. The sixth, seventh, and eighth positions manage average CTRs of only 1%, with the tenth position managing an average CTR of only 0.51%. It is clear from these statistics that it is very important for websites to attain the first ranking on the first page of Google’s SERPs if they want to drive maximum traffic, leads, and conversions to their websites. By gaining access to your website’s rankings, impressions, clicks, & CTR metrics, you’ll know if your search engine visibility is expanding, and for what search terms and keywords. You’ll also know what keywords to optimize to improve your website’s rankings on the organic SERPs of major search engines. You’ll be able to determine how popular your...

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Strong brands have more power to retain customers and acquire new ones, and have more amplification power—leading to the brand bandwagon effect.

Posted by on Jul 15, 2014 in Video | 0 comments

Build your Brand “Build it and they will come.” This could be your branding mantra. Customers are looking for brands they can identify with. Customers stick with brands that share their beliefs and aspirations.   Give your brand a personality. Make sure that it has the right mixture of characteristics that appeal to your target customers. Jennifer Aaker, professor at the Stanford Graduate School of Business, summarized brand personality into five dimensions: sincerity, excitement, competence, sophistication, and ruggedness. This is known as the “Dimensions of Brand Personality”. The value of a business is directly proportional to the value of the brand. If you want to grow your business, you need to build your brand. Building a brand is not just about having a nice catchy name, or using a clever sign, symbol or design to identify your products or services and to differentiate them from others. Building a brand means having a set of positive values or associations that resonate with your target customers. It is also about communicating these attributes to them. Build your brand’s presence, relevance, performance, and advantage, until you have built a bond with your customers. Why build your brand? Because research shows that 60% of your potential customers prefer to buy new products from familiar brands rather than switch to a new one. Millard Brown’s brand pyramid shows how brand strength affects customers’ expenditure for that brand. The brand’s strength is inversely proportional to the “share of wallet,” or share of category expenditure. Brands at the initial phase of development (also known as “presence,”) eat up only 12% of spending for that category. On the other hand, those at the peak of the pyramid, or brands that have bonded with consumers, account for 40% of wallet share. Optimize your Brand Why should you optimize your brand? Because strong brands become more valuable over time, a study of 6 years of stock market data has discovered. Strong brands have more power to retain customers and acquire new ones, and have more amplification power—leading to the brand bandwagon effect. So “Build your brand and customers will come. OPTIMIZE it and MORE will come!” Invest in your Brand Today No wonder marketers (yes, including your toughest competitors) are now focusing AND spending on brand building and optimization. Research shows that 63% of marketers plan to increase brand advertising budgets. 1 in 5 of these businesses plans an increase of at least 20%! Here’s what that means: your leading competitors are spending a great deal on their branding while you’re ignoring it! Don’t do this to your business! Build and Optimize your Brand Today. We Can Help You. How? Web Design We will build your website and design or redesign your logo if needed. Our mobile-friendly, responsive web design service will ensure that your growing number of mobile customers can reach you. 67% of consumers are more likely to buy if the site is mobile friendly 62% of companies reported an increase in sales after designing a site for mobile users. Social Media Optimization We will perform Social media optimization to give your brand increased reach and engagement with prospects and customers. The more engaged your friends, fans, followers, and connections are, the higher the amplification factor to extend your reach and engagement further. 46% of online users...

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